[Special Article] confront greenwashing 1, Greenwashing, it’s worse than what you know
Last July, a lawsuit was filed in a New York federal court against a fashion brand H&M by a New York resident Chelsea Commodore, who argues lots of H&M’s products under the label of “Conscious Collection” are greenwashing the consumers with its products’ misinformed environmental scorecards. She also criticized that ‘most of the products of H&M that are claimed to be sustainable are misrepresented.’ However, a representative of H&M said this is due to technical differences and there is no further comment. A global business news organization Quartz has published an article regarding how more than half of the environmental scorecards H&M used to promote sustainability informed the consumers with higher than the actual sustainability or even opposite of what it really is. As a response to this article, H&M has suspended the use of the scorecard. Youth activists protest against fast fashion <Creative Commons; Pursuit website, University of Melbourne> In this...