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Greenwashing is deeply intertwined in many areas than we think. Last year, the International Protection and Enforcement Network (ICPEN) found about 40% among 500 websites surveyed were misleading consumers with vague and ambiguous descriptions such as ‘eco’, ‘sustainable’ and ‘natural.’ How about containers and packaging? The purpose of packaging is to protect and preserve the contents of the product. Surely, the design on the packaging attracts consumers by showing the features of the product and exceptional container that is made with exceptional materials directly affects the sales. As we can see, packaging of a product plays a big role in marketing. So, let’s take a look at some greenwashings in the world of packaging. Dilemma of Cosmetics Container We often go to the mall to buy a gift on a special occasion for someone special. Even before you test them, you find yourself mesmerized by the upscale cosmetics with luxurious packaging or containers displayed under the lighting. The...

The use of disposables has been rapidly increased since COVID19 outbreak. Some consumers purchase ‘ environmentally friendly ’ products described as biodegradable or compostable in the belief that they are making a better choice for the environment. But, does our decision really bring the result as we wish and expect? According to Jason Locklin, the director of New Materials Institute of the University of Georgia, expressions like ‘ biodegradable ’ or ‘ compostable ’ confuse not only customers but also experts in the fields, for such products may only be degraded under certain conditions and mess up with recycling stream. Let ’ s take a few examples that are marketed as biodegradable. Can we really trust these products that are supposed to relieve customer ’ s guilt on the use of disposables?   1 st  player It is PLA(Poly Lactic Acid). PLA is made from ingredients mostly extracted from corn starch that it is one of the most well-known environmentally-friendly resi...