Make Wise Consumption, My MEANING OUT at the Green Market
Have you ever heard about MEANING OUT? ‘Meaning out’ is a portmanteau word that consists of the words ‘meaning’ and ‘coming out.’ This is to express personal beliefs or values through consumption which is spreading among MZ generations who want to make a meaningful impact on the society and the environment. According to the 2021 KB Financial Group’s Trend Report, 5 out of 10 (55.6%) consumers responded that the best way to practice eco-friendly is through ‘consumption.’ This result shows that all generations are in transition from materialistic consumption to value-oriented consumption. <KB Financial Group Trend Report> To make eco-friendly consumption, we need eco-friendly products and stores. So, let’s go on a journey to get to know about the Green Products and the Green Market. What is the Green Product and Green Market? Article 2 (5) of the「Framework Act on Low Carbon, Green Growth」 states that, a Green Product is a product that minimizes the use of energy resources and th...