Celebrating rePAPER’s 8th Anniversary, Every Adventure Requires a First Step
“Every adventure requires a first step.” Among other great quotes in ‘Alice in Wonderland,’ the fairy tale that inspires people with surreal symbolism and mathematical codes, this is one of my favorites. rePAPER is always taking the first step. It seems to be a clever choice to chase after the path that is already there rather than to be the one to discover it for security and cost efficiency. Yet, being praised for cleverness is not a reward for the adventure and pride that the REPAS: the staff of rePAPER are rooting for. The pioneer of behavior economics Richard Thaler, 2017 recipient of the Nobel Memorial Prize in Economic Sciences, mentions in his book ‘Misbehaving: The Making of Behavioral Economics’ that people tend not to plan or choose to take the unpredictable path since they value the pain of the losing more than the happiness of having. In other words, in the social structure, the fear of criticism and loss when failed is greater than praise and compensation when succeeded t...